From a simple frustration to the UK's primary squishie distributor — here's how The Squeeze Store came to be the place the whole country comes to for squishies.
It started, as many great things do, with a bit of frustration. Squishy stress toys had taken the world by storm — and for good reason. But getting decent ones in the UK without the wait, the customs fees, or the gamble on quality? A complete palaver.
We knew the product was brilliant. We knew UK customers deserved a better buying experience. So we built one. The Squeeze Store launched as the UK's dedicated squishie distributor — official products, UK stock, and a no-nonsense approach to getting them into people's hands fast.
What started as a consumer operation quickly grew into something bigger. UK retailers started calling. Gift shops. Toy stores. Market traders. Schools. Everyone wanted a proper, reliable UK squishie supplier — and we were it.
Today, The Squeeze Store is the UK's number one source for official squishy toys — the go-to distributor for both everyday customers and the retailers who serve them.
UK customers and retailers had no reliable, official source for quality squishy toys — just long waits and dodgy imports.
We built the UK's dedicated squishie distribution operation — UK-held stock, proper fulfilment, real support.
The Squeeze Store opened its doors: brilliant products, brilliant service, zero nonsense.
Today we supply over 200 UK retailers and thousands of happy customers. The UK's number one squishie distributor.
We're proud of what we've built — and even prouder of the retailers and customers we serve.
We take our squishing seriously. Here's what drives us every single day.
We only supply the real thing. Official products, honest pricing, no corners cut — ever.
Proper UK business — UK stock, UK service, UK people. We're not a drop-shipper. We're here, and we care.
Our retailer relationships are long-term partnerships, not transactions. Your success is our success.
We exist to put brilliant, mood-boosting squishy toys into people's hands. Making people smile is the whole point.
Consumer or retailer — you're in the right place.
Browse Our Range →Small team. Big ambitions. Genuinely good people who love what they do.
Spotted the gap in the UK market and built the distribution business to fill it. Now obsesses over squishie trends so you don't have to.
The person who keeps our 200+ retail partners happy. If you're a shop looking to stock squishies, Sam is your person.
Runs our UK warehouse with ruthless efficiency. Every parcel — consumer or trade — leaves here in perfect shape, fast.
First to reply to your email. Last to leave a customer without an answer. Owns a frankly unreasonable number of squishies personally.